TatumiGoods began in 2017, when Tatum was six years old. He loved drawing, imagining business ideas, and dreaming big. We told him, “If you want to be a CEO, you’ll need a product.” So we started small — printing his art on tote bags, shirts, and gifts for family and friends.

In December 2014, Tatum was diagnosed with autism. Looking back, the signs were there early — drawing helped him calm down, focus, and express himself in ways words sometimes could not. Creativity became his language.

Mosh and I saw something meaningful in Tatum’s drawings. They revealed his way of seeing and understanding the world. We wanted to share that perspective with kindness and intention.

In 2019, TatumiGoods officially launched. We dedicated a portion of sales to support kids on the spectrum — whether by funding therapy sessions, sending sensory tools, or helping families in need.

In 2025, after Tatum graduated from Grade 6 and we returned to the UAE, we decided to relaunch TatumiGoods with a bigger vision.

Not just prints, but community. Not just products, but purpose.

Today, TatumiGoods exists to carry Tatum’s imagination forward — to create art that sparks connection, starts conversations, and reminds us that something good can come from every story.