The idea for TatumiGoods began in 2017 when Tatum was six years old. He loved dressing in suits, discussing his aspirations to become a CEO, and spending his time drawing. We told him, “If you want to be a CEO, you’ll need a business. We’ll put your artworks on prints—like tote bags, t-shirts, and more.” That seed stayed with us, and two years later, in 2019, TatumiGoods was born—first on Facebook and Instagram—so we could help bring Tatum’s dream to life.

But TatumiGoods has always been more than just a business. In December 2014, when he was three, Tatum was diagnosed with autism. Looking back, the signs were already there—at two, he would cry whenever he heard the “Happy Birthday” song, and at parties, we often stepped outside to calm him. He was cognitively advanced, which made the contrast even harder to process, and at first, I chose to ignore those early signs.

It was during a Christmas holiday in the Philippines that everything came to light. My sister, who lives in the U.S., had noticed things about Tatum during our video calls but couldn’t bring herself to tell me over Skype—she knew how hard it would be for me to hear. That holiday was her way of telling me in person, with love and care, that something needed to be addressed. Indeed, during that trip, more signs surfaced, including tantrums, sensory struggles, and other behaviors we couldn’t overlook. We were supposed to return to the UAE after the New Year, but I (Maggie) decided to stay so Tatum could begin therapy immediately in the Philippines.

From then on, Tatum and I lived in the Philippines, visiting the UAE every six months while Mosh worked there to support us. Those years shaped both Tatum and TatumiGoods. Spending time in therapy centers, we saw not only our own journey but also the struggles of other families doing everything they could to provide therapy for their children. That’s why, when we officially launched TatumiGoods in 2019, we dedicated a portion of sales to support kids on the spectrum—whether by paying for therapy sessions or sending small gifts.

Fast forward to 2024: after Tatum graduated from Grade 6, he and I moved back to the UAE. And now, in 2025, we are relaunching TatumiGoods with even bigger dreams. Beyond sharing Tatum’s art and unfiltered wisdom, we envision a future where TatumiGoods grows into cafés run by kids and families on the spectrum—a space of creativity, community, and inclusion.

At its heart, TatumiGoods is still about the same promise: to carry Tatum’s imagination forward, to advocate for inclusion, and to remind others that something good can come from every story.